SPRAYGROUND’S SHOWSTOPPING NYFW SHOWCASE IN CELEBRATION OF 12 YEARS OF CREATIVITY AND INNOVATION
Sprayground has decided to redefine the meaning of couture this season at NYFW by showcasing fifty-two pieces representing fashion’s past, present, and future and marking the company’s 12th anniversary.
David BenBavid, who started the brand in 2010, has always merged art, design, music, and travel in new and innovative ways, and it was no different this season. With music artist Remy Ma opening the show, this season was about reinterpreting bags and empowering people who are different.
“We want to empower people who are different; give a platform to those who don’t follow the norm and give creative freedom to those who set their own rules; that’s what Sprayground is all about.”
Remy Ma opened the show with a functional olive green utilitarian body suit that would look good on any performer – or Sonya from Mortal Kombat.- The collection moved to explosive pieces that were strategically designed and took streetwear to another level.
“Many outfits and gowns were composed of multiple bags — even up to 36 bags to make one gown. I created what I had not seen yet, which was very exciting for me. It perfectly displays how a bag brand can merge into couture.”
David BenDavid learned this season not to be afraid and act on instinct and what feels good, and he can’t wait to introduce some of his secrets to his fans. These include many new collaborations, coffee books, footwear lines, and more. However, from the feedback he’s received from this show, I’m not sure people will be able to wait.
Check out the exclusive interview with David BenDavid below.
Oliver: Talk us through your collection. How did you come up with your concept this season?
DBD: This show was about pushing the boundaries past bags. I wanted to reinterpret the fashion runway pieces from the actual bags, which is exactly what I did. Many outfits and gowns were composed of multiple bags — even up to 36 bags to make one gown. I created what I had not seen yet, which was very exciting for me. It perfectly displays how a bag brand can merge into couture.
Oliver: How has the transition been from starting as a streetwear brand specializing in backpacks to creating an entire collection that some may even consider a mix of streetwear and couture?
DBD: The whole process felt very natural to us. When people shop for our bags, they want something that matches their bag, so we are constantly expanding to new product lines like luggage, footwear, apparel, etc. For this runway, we wanted to create pieces representing the past, present, and future of fashion with a Sprayground twist; the team worked super hard, and we couldn’t be happier with the response we received.
Oliver: What did you want people to take away from this new collection?
DBD: We want to empower people who are different, give a platform to those who don’t follow the norm, and give creative freedom to those who set their own rules; that’s what Sprayground is all about. This new collection is just an expression of that and 12 years of Sprayground history that we wanted to showcase with a unique angle.
Oliver: What did you learn about yourself this season?
DBD: I learned how to push the boundaries. How to not be afraid and just act on instinct and what feels good. We pushed the collection to 52 pieces. My first show in 2019 was only 25; it was wonderful seeing the growth. Also, which was a blessing to see how many models came out for the casting. I mentioned on social media that I was doing a casting call, and 3,000 models showed. Seeing so many amazingly beautiful people wanting to be part of this historical moment for the brand was an honor.
Oliver: What can your fans and followers expect next?
DBD: Our fans can expect a lot of surprises coming soon; we have a lot of things in the works that we cannot wait for them to see, that includes lots of fun collaborations, a coffee book, a footwear line, and many more exciting surprises, but shhh… that’s a secret!
