SPRAYGROUND is proud to announce their first ever pop-up shop which is set to open August 20th-25th from 11AM-9PM, located at 39 Spring Street in Soho and is being dubbed “Six Days of Mayhem”! Each day will have a different exciting activation/theme for the fans and costumers to enjoy.
“I personally got inspired to do an activation pop up shop because I was so bored every time I walked into any retail store, besides for the product, I was offered nothing else.” says Sprayground’s founder and creative director, David Ben-David. “I wanted to create an experience for the consumer and fan. This experience involves a museum type vibe like the MoMA meets Disney World.”
Day one consists of a variety of different activations including a custom wrapped Sprayground x Bobs Burgers Burger Truck, which will be selling a themed “Burger Of The Day” to consumers. The second day (A.K.A. The Holy Creation Day) features free tattoos by VH1’s Black Ink’s Oh Shit!, a bag customization area, and live body painting by Skin War’s artist Athena Zhe. Day three (A.K.A. NBA Launch Day) will feature NBA player guests, dunk contests, and a debut of our exclusive Sprayground x NBA Capsule Collection. Day four will consist of a meet and greet with social media influencers, DanRue and NicknPattiwhack for the launch of their limited-edition collaboration. Day five (A.K.A. A Day For Duchesses) features of our female oriented product line. Day six will consist of a special secret artist performance. Consumers will only be granted access with their receipt from that day. On top of every day, there will also be contests, giveaways, huge art installations, and more!
The products that will be sold at the pop-up will be Sprayground’s current Back to School collection, as well as 150 individual one of one bags, designed special by David Ben-David that will be offered on a first come first serve basis.
Hope to see you there!
