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WEEKLY REPORT, 9 – 13 JULY, 2018

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GLOBAL SALES

Thrilled to announce that Sprayground acquired a new distributor for Malaysia, Singapore. Indonesia, Vietnam and the Philippines. ASIA here we come! Our New Zealand distributor also reached out and hopefully we will be seeing the Kiwis wearing our brand, and that’ll be beaut mate!

Domestically speaking, Zumiez and Against All Odds put in new orders!

 

DESIGN

Even though some artists are still working on Spring 19 styles, a good portion of the team is focused on BTS19. The artists are developing new concepts for Sprayground as well as for Space Junk. Almost all Winter 18 hangtags for all the bag orders have been finalized. The team continues to make edits for past seasons contingent on production requests. Some of this week’s designs included X-men, Sprayground original characters, plus a collection inspired by Italian handbags.

 

Kudos to Garrett for creating his first tech pack.

 

PRODUCTION

The last BTS18 has shipped this week. A total of 87 % have been received in warehouse with 12% in transit by sea. Our QC team in China started to contact the factories to schedule FALL 18 inspections. Production is in the middle of sampling for Spring19, while wrapping up last minute added items for this Fall.

The office received and reviewed the 1st round of samples for Winter 18’s accessories – neck warmers, ski masks and gloves. In addition the team received tech packs for BTS19 and plan to start the sampling phase shortly.

Xingchen modeling a neck warmer 

 

LICENSING

The Licensing department met with perspective licensors this week such as Cartoon Network, Yu Gi Oh and Sesame Street. We are close to signing the Yu Gi Oh property and hope we can start development shortly. Some of the designers had the chance to sit with Cartoon Network’s creative team to brainstorming what concepts might work for the 20th anniversary, we can be creative with the Intellectual Property and use villains.

 

MARKETING

WWD, top media outlet for fashion is releasing the news for our LA pop-up.

DBD to be featured in the Financial Post, next week. Stay tuned!

We executed our first music video I AM LEGEND yesterday, and it was amazing. Next week we will be filming Jarvis Landry as well as our second music video, BOOK OF VILLAINS in LA, while planning for the LA pop-up and our second BTS 18 release.

 

SALES

The team sent out the company’s brand book/profile, samples and invites for our LA POP UP to REVOLVE and SHOPBOP.

Continuing to work on receiving orders and shipping them out. The team has also opened four new accounts this week. Namely, DNA in Harlem; Letank in NY and NJ; Reno beach Surf Shop in Florida; Expose in the UES, Manhattan; and Has Fashion in Lousiana.

 

OPERATIONS

We continue to allocate to big customers like Hibbetts, Bloomingdale’s, Footaction, Modell’s, Against All Odds & Dr. Jay’s with the NBA collection helping to drive much of the action. Also allocated some more international orders to Italy, Peru and Malaysia. By next week , we should be able to process the bulk of our boutique orders as we are expecting a big shipment at end of the week.

 

ECOMMERCE

Great week on E-Comm. We launch the Japan collection 

And NBA collection

 

The top performing bags from Japan collection were the dragon Shark and dragon shark cross body which is now sold out.

 

The top bags from NBA are the James Elysium and the Curry Elysium.

 

 

Outside these two collections the pink gummy money continues to Dominate. 

Followed by the Stacks in Paris, Bo$$ and Villain bear

Next week we launch wave 2 of back to school so expect another amazing week. Brace yourselves!

Customers are obsessed with the Youngboy N.B.A bag. We have had a lot of inquiries on stock/restock for this bag.

 

ANNOUNCEMENTS:

DBD filmed his first music video this week!

 

 

 

 

 

 

 

 

The team got united to make it happen!

Even if that meant carrying a big box to the location that was meant for LA.

 

 

 

And here’s a sneak for our behind the scenes:

 

 

 

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